And I was tired of feeling guilty about it.
I buy books. I genuinely want to read them. But every time I pick one up, my brain resists. Ten pages in, I'm back on my phone. Not because I don't care — because something about the format just doesn't fit anymore.
I tried audiobooks. Summaries. YouTube explainers. Courses. Each one felt like work dressed up as something else. The audiobooks played while my mind wandered. The summaries read like textbook notes. The courses triggered the same dread as the books themselves.
For a while, I thought it was a discipline problem. A willpower problem. A me problem.
It wasn't. The problem was format. My brain had been reshaped by years of short-form content — quick, visual, curiosity-driven. Long formats just didn't fit anymore. Not because they're bad, but because my brain had changed.
So I asked a different question: what if I took the same mechanics that make social media irresistible — short, visual, built on curiosity — and pointed them at real knowledge? Not watered-down summaries. Actual ideas from actual books. Just... in a format my brain would accept.
That's Mindpop. It's not a replacement for reading the full book. It's a bridge between doing nothing and doing something.